We currently work in Kampala, the capital of Uganda.
Located on the shore of Lake Victoria Kampala is one of the largest cities in East Africa.
It is a bustling metropolis with a diverse population and an equally diverse economy.
The Businesses we work with
Challenges Worldwide worked with Enterprise Uganda, an incubator that covers a range of business development services, to identify appropriate enterprises for Challenges Worldwide support. Ka Tutandike was identified, and the partnership began.
Ka Tutandike Ltd was set up as a social enterprise to support the NGO Ka Tutandike Uganda. It aims to train smallholder farmers to keep bees and then purchase the raw honey from them. Beekeeping is a sustainable industry that helps environmental conservation, has low start up costs, and does not require large amounts of land.
Ka Tutandike therefore targets individuals who live in poverty yet have access to some land. They provide training, protective wear and equipment for farming and harvesting the honey. The raw honey is then purchased, processed and packaged to be sold in Kampala. Additionally Ka Tutandike Ltd employs disabled individuals to work in the production and processing at their premises in Kampala.
- Income generation – the sale of honey and other bee-based products generates income especially where there is a good local, regional and international market.
- Low cost – beekeeping can be very low cost since hives and other equipment can be made locally
- Useful products – Honey is valued across the world as having health and medicinal properties. Beeswax is used in cosmetics, soaps, candles, polishes and other products
- Promoting diversity and inclusiveness – the honey manufacturing process is managed by disabled and non-disabled beneciaries Stakeholder involvement in the value chain
- Pollination – bees pollinate flowering plants and this activity is vital for life and maintaining the yields of many food and cash crops
- Premium products – opportunity to market honey as organic or fair trade product
- Sustainable – beekeeping is sustainable and the activity helps conserve the natural environment and vegetation where bees live and forage
Katu Honey has been sold since 2013 in local markets. In 2014 the product was rebranded (by Value Added Africa, a UK and Ireland based non-profit) and expanded into supermarkets in Kampala.
The aim of the rebrand was to ensure Ka Tutandike was branded appropriately for a European market. This expansion ties into their long term aims.
Ka Tutandike Ltd. aims to reinvest 50% of their profits from KaTu honey and use 50% to support Ka Tutandike’s broader charitable work. Ka Tutandike Ltd has two main aims that led to its start up:
- Provide funding for the Charity Ka Tutandike Uganda. The charity provides facilities for Early Childhood Development Centres that benefit some of the most vulnerable children in Uganda.
- Provide funding to empower vulnerable small holder farmers within Uganda, through offering training and resources to support them in producing and selling their own honey
Ka Tutandike Ltd currently employs 5 members of staff (4 full time, 1 part time) and is looking to recruit an additional staff member – Social Enterprise Manager. Two of these staff members are honey technicians, one of whom is a disabled women and the other is a young man (aiming to combat youth unemployment).
“Our Challenges Worldwide volunteers had some brilliant ideas so I wanted them to work with our marketing person. A great example was how we celebrated our first birthday on Twitter, such a simple thing and yet it was really effective. All these ‘little’ ideas added up… Working together we really did see how much could be done, despite limited financial resources!”
Ka Tutandike CEO
Challenges Worldwide volunteers worked with Ka Tutandike to identify key challenges faced. The main area was the organisations Sales and Marketing – despite having a strong brand sales were not as high as planned. Without sales targets being met Ka Tutandike Ltd was unable to reinvest in training further rural women in bee keeping and thus expand it’s operations. Volunteers undertook an in depth analysis of market competitors and compiled a thorough marketing plan to support Ka Tutandike Ltd to increase their sales.
They also worked to develop new partnerships – successfully securing Ka Tutandike’s presence at the first Ugandan International Marathon. This was key to testing the product with a European audience – aiding future expansion aims.
Volunteers identified simple ways for the organisation to attract customers – such as attendance at local events as well as the creation of a comic strip to highlight the honey’s journey. The comic strip was identified to overcome language barriers that many people face in Uganda. Increased sales will allow a Tutandike to support more vulnerable women to produce honey locally. This will in turn allow increased production in honey for Ka Tutandike Ltd.
As Ka Tutandike expands it’s production there is huge potential for European trade linkages. The organisation already has branding which would work within a European market and through Challenges Marketplace is likely to be an appealing proposition for funders looking for sustainable enterprises which have mass market appeal. A fair trade, organic honey product would fit this. This will allow more women to move into value creation – as well as ensuring that bee habitats are maintained improving ecological stability.
After spending 12 weeks working with our ICS volunteers Katu tandike Ltd will continue to be supported by our Portfolio Managers working with CG:Uganda as they work towards reaching their goals.
If you would like to work with Challenges Worldwide, either as a volunteer or an enterprise, Click here to register your interest.
While on placement our volunteers also take time to investigate and share the stories of the human side of the enterprise story!
We see that the real asset to a business is the people, those who run it, those who work for it and those who buy from and sell to the business.
Because of this our volunteers tell the stories of the people of Challenges Worldwide – our volunteers and those involved in the business.
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