TinyDavid: Tiny Solutions To Big Problems

Ghanian tech startup TinyDavid has created an exciting location mapping service that is revolutionising the market for African enterprises. With the Support of Challenges Worldwide TinyDavid are on a path to change the world.

Why are Challenges Worldwide working with TinyDavid?

Charity and NGOs both in the continent and across the world are indispensable combatants in the war waged against poverty in Africa. Their humanitarian efforts in fighting off disease pandemics, providing shelter, potable water, and other important relief services have continually been hailed. While most of them are persistent at first in providing as much aid as possible to selected communities, they can only do so much and would have to channel their resources elsewhere.

Sustainabilty and Scalability

This lack of continuity always begs the question of how scalable and sustainable these projects are in the long term. This inconsistency defines the incentive for the alternative approach of other pioneering NGOs. Chal­lenge­s World­wide belie­ves that by suppo­rting the devel­opmen­t of fair and inclu­sive local econo­mies we can help allev­iate pover­ty and bring a lasti­ng posit­ive impac­t to commu­nitie­s in low- and middl­e-inc­ome count­ries by empowering emerging businesses to make them more sustainable and successful. Through the International Citizen Service (ICS), a UK Government funded development programme that brings together young people from the UK and developing countries to volunteer in disadvantaged communities in Africa, Asia and Latin America, Challenges Worldwide volun­teers work toget­her with micro and small­-size­d enter­prise­s where they can have a direc­t posit­ive impac­t throu­gh shari­ng their capab­iliti­es, skills, persp­ectiv­es and exper­iences­.

Kailan and Jonathan (Volunteers)
Kailan and Jonathan (Volunteers) working in the TinyDavid office

Whats in it for the volunteers?

It’s an enviable opportunity to devel­op profe­ssion­al skill­s to enhan­ce the emplo­yabil­ity of volunteers over the long term and creat­e a globa­l cadre of futur­e wealt­h creat­ors who have a pract­ical under­stand­ing of the vital role of econo­mic devel­opmen­t in reduc­ing pover­ty. Having already influenced dozens of small businesses in Ghana, the programme seeks to increase its impact to further parts of the country. TinyDavid is one of the enterprises being supported by Challenges Worldwide.

For a technology based enterprise, TinyDavid is a particularly peculiar name.  However, the story behind the name brings the company’s mission to life. The business’s motto ‘tiny solutions to big problems’ is clever mantra from the famous bible story of the encounter between the giant Philistine warrior Goliath who was defeated by a tiny teenage boy, David. This creativity, illustrated in the brand, amongst other such ingenuous and unique ways of thinking is what has allowed the business to overcome any challenge thrown its way, and flourish in the process of becoming a game-changer in the Ghanaian tech industry.


So what is TinyDavid?

In Ghana, it is no mystery that finding your way around can be a bit of a hurdle, especially if you’re new to an area or in worst cases a visitor from a different continent. Although the average Ghanaian is irrepressibly hospitable and beaming with friendly smiles willing to give a helping hand to lost people in the neighbourhood, he is poor at giving directions. Unfortunately, our goodwill often gets such people who have gone astray even further confused.  People cannot necessarily be blamed however since houses rarely have numbers, and street names are near enough invisible. The usual practice is that well known locations such as businesses or schools are used for navigational purposes but are rarely reliable in poorly zoned areas. This is where TinyDavid and more importantly their app, SnooCode comes to salvage this menace of directional errors.

SnooCode app


The SnooCode app founded by Sesinam Dagadu in 2011 produces a unique specified code which uses a combination of any of the 26 letters from the English alphabet and numbers to accurately generate a code which will pinpoint your location using GPS technology. You are then enabled to use this code to identify the distance, time expected for distance to be travelled and plot routes to your very exact location without the usual stress of asking your way around town.

The prospects of such an amazing app coded to be user friendly to every layman is just limitless. This multipurpose usefulness of SnooCode has already been exhibited as a potential ally to not only the individual but to benefit broader society.

Why is SnooCode so revolutionary?

In an epidemic situation for example, the ability to produce an accurate location for local authorities to use allows them to act swiftly and efficiently, reducing the risk of several damages occurring. In different areas across the capital where up to 160 emergency workers have been trained to use the app, its social impact already in these early stages of development is phenomenal. An application like this has the possibility to do wonderful things.

How will it help the people and enteprises of Ghana day to day?

Mr Dagadu has reiterated that pertinent avenues like ambulance services and food delivery services have very low efficiency rates in Ghana as compared to that of other advanced countries largely due to the inability to produce an address and know where on earth to deliver to. While such efficient addressing systems are popular industries in places like the UK, and provide employment for many (particularly the youth) they are still fledgling in Ghana. The system has the potential to benefit young people greatly, as the addition of work experience in any form has the ability to bolster your CV remarkably and make you more employable.

The vision of TinyDavid is to export this ideology to Ghana which can provide jobs for a developing country where unemployment is rife, and essentially bridge the gap of uneasiness of finding directions in the country. It is quite apparent that Mr Dagadu is on the verge of revolutionising both transport, address systems and service delivery in Ghana. With the correct guidance, support, investment and marketing in place, SnooCode along with TinyDavid can balloon in size especially in a country which is as consumed with cellular technological advances as Ghana is.

Volunteer Analysis

During the 12-week programme in which Jon and Kailian (the assigned volunteers), from the UK and Ghana respectively, have both undertaken rigorous Chartered Management Institute (CMI) training as Junior Business Associates. The pair has added a fresh insight to TinyDavid’s operations and offer recommendations based on the Challenges Worldwide Enterprise Support Framework, paired with their cross cultural perspectives which has proven invaluable to the business over the past weeks.

They have conducted analysis involving the financial performance of the business, as well as using other tools to segment the market, and get to the root of the business’s hitches. All whilst gathering enough data to profile the business to be able to recommend suitable changes. As well as the analysis conducted, Jon and Kailan have gone the extra mile of getting involved in the day-day activities of the business while using their previous experiences and acquired training to make relevant decisions to positively influence the business such as developing potential features for the app.

Continued support from Challenges Worldwide

However, the programme doesn’t just end there. Challenges Marketplace, an online platform linking businesses across Africa to investors across the globe has the capability to help TinyDavid reach its peak potential. TinyDavid will be able to report monthly and build up a portfolio of themselves, which they can then use to attract investment. The more information uploaded on Marketplace allows for more investors to trust the business, understand it’s purpose and their track record to judge whether investment will be a worthwhile venture. Making funding accessible to these businesses is a key part of the programme in its mission to achieve the ultimate goal of alleviation of poverty in Africa through enterprise empowerment and strengthening business ties. While the attraction of funding is purposefully a keynote for Marketplace, it also enhances networking and creates specialised contacts in relevant fields all geared towards achieving TinyDavid’s business goals whilst meeting Challenges Worlwide’s wider social targets.

As Challenges Worldwide volunteers, Jon and Kalian have both gained massive experience with this opportunity to work on a project such as SnooCode especially in the early stages where their help, and guidance have had a substantial impact.

Their input into SnooCode has been invaluable for TinyDavid, but the Challenges Worldwide’s work does not, and will not stop with the end of the 3-month volunteer placements. With an in-country business portfolio team as part of Challenges, TinyDavid has access to all the support it needs, and with other relevant opportunities available, TinyDavid could quite possibly become one of Challenges Worldwide’s biggest success stories.

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