Project OPTIMA has been setup by Challenges Worldwide volunteers working with Rainland Timber in Kitwe, Zambia.
OPTIMA stands for Organic Propagation Through Independent Micro-franchise Agents; we want to help our fuel efficient, clean cooking stoves organically propagate throughout Zambia by utilising a micro-franchising business model.
Deforestation is a critical issue in Zambia. Our solution, known as Project OPTIMA, has the potential to let Zambians overcome this environmental disaster and the first step to success is your help. What is project OPTIMA? Organic Propagation Through Independent Micro-Franchise Agents. In the developing world, micro-franchising business models have seen significant success. They empower the grassroots level of society to take ownership of providing commonly used goods to consumers everyday. We developed the idea of using this model from existing cases in Zambia, such as MTN and Airtel network providers, who have seen success selling mobile phone credit from the urban jungles to the deep rural bush. Even the government owned corporate giant ZESCO use a micro-franchise business model in Zambia.
Our aim is to select agents such as women’s groups to sell the stoves and wood fuel to their local community. For the pilot scheme we will create a micro-franchisee package for each agent, which will include:
- 3 cooking stoves
- 80 Kilograms of wood chips
- Marketing materials
- Sales and product training
- Support until the end of the pilot