Holi Festival

Hi, my name is Richard Reading and I am a volunteer from the UK volunteering with Challenges Worldwide in Kampala, Uganda, in association with the International Citizenship Service (ICS). Challenges Worldwide work with small to medium-sized enterprises in developing countries across the world, sustainably supporting the economic growth of a wide range of social enterprises. When in country Challenges Worldwide matches a UK volunteer with an In Country Volunteer (a Ugandan volunteer in my case), then we are placed into a business which has a positive social or environmental impact. I have been placed in a motorcycle business called Miracle Motors who have a positive social impact on Boda riders (motorbike taxis) by enabling them to more easily own their own motorbikes, as well as providing safe rider workshops, free reflector jackets, and free helmets to riders.

My business counterpart, Omara, and I were invited to join our business Miracle Motors on Sunday the 12th of March at a Holi Festival event in Kampala, Uganda. Miracle Motors is the key distributor of Mahindra Two Wheeler motorcycles in Uganda and across East Africa, selling motorbikes, services and spare parts. The festival was a great opportunity for us to gain an improved understanding of how the business carries out their marketing, as well as observing and looking for any room for improvement.

Holi Festival

The day started with us arriving at the business early Sunday morning, collecting a few things for the day, then travelling to the event.  We both then helped the team hang up posters, and erect stands. This enabled us to see what kind of visual advertisements they use at events to raise awareness of the brand and their products. Once the festival started to get busier we were sent with a member of the sales team to distribute leaflets, advertising the motorbikes to the public. This first-hand experience enabled us to observe the direct marketing approach used by our business on occasions like this.


#Repost @richardreading ・・・ Happy Holi festival everyone!! 🌈 #challengesworldwide

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The whole day was a great success and has enabled us to understand a key component of our business, helping to complete our analysis of the business and consultancy work in greater depth.  We will be using our findings from the day to help us provide enhanced recommendations to our business. For example, as a result of a day researching, we were able to notice room for improvement and form a recommendation for our business. The recommendation we have given is to improve the professionalism of the marketers at business events such as Holi Festival by equipping all marketers with business cards.

Watch the video we made during our day at Holi Festival, I hope you enjoy it as much as Omara and I did.  Until the next trip out of the office…

By Richard Reading,

Kampala, Uganda